Elite padel player entering the court under competition lights

Elevate the game.

Elite sports marketing · Barcelona / Madrid

A boutique agency for the new era of sport, connecting elite talent, brands and properties to create cultural and commercial impact.

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(01) Services

Built for impact.

One senior team connecting strategy, rights, talent and execution across the sports ecosystem.

Professional padel player crouched in a ready stance on a blue court, racquet low
/01 · Athlete Representation

Represent the elite.

Full 360º career management for the world's highest-ranked padel talent, plus the emerging names shaping tomorrow.

Meet the roster
Aerial view of the OYSHO branded padel court in Valladolid surrounded by a packed crowd
/02 · Sports Marketing

Turn sport into culture.

Strategy, negotiation and activation for brands entering sport, from padel to football, tennis and creator-led content. We build partnerships that audiences actually feel.

Packed stadium stand with a club flag waving over the pitch during a live match
/03 · Sports IP & Properties

Grow the game itself.

Helping rights holders become more efficient and maximize revenue across every commercial line.

See the approach
Premium stadium hospitality suite, sports advisory and investment
/04 · Advisory & Investment

Skin in the game.

Consulting and capital for sports projects. When the opportunity is right, we invest and become part of it.

Explore ventures
Tennis player in motion blur striking a shot on a blue court under floodlights

Strategy earns attention.
Execution makes it matter.

(02) Talent Portfolio

The Roster

World Top 10 players and the next generation defining the future of professional padel.

PROS

Juniors

Padel player smiling under arena lights

Talent opens doors.
Brands walk through them.

(03) Partners

Brands we build with.

Global brands that use sport as a growth platform. We don't sell visibility. We deliver cultural impact.

(04) What we do for brands & properties
/01 · Sports Marketing for Brands

Strategy. Negotiation. Activation.

From identifying the right opportunity to building partnerships, activations and content that genuinely connect with audiences and deliver measurable business impact.

/02 · Sports IP Solutions

Maximize every revenue line.

We help sports IPs operate more efficiently and grow income across operations, ticketing, hospitality, sponsorship and merchandising.

/03 · Advisory & Investment

Consulting and capital.

Advisory services for sports and entertainment projects. And when the opportunity is right, we invest to become part of the project: clubs, companies and sports technology.

(05) Team

A senior team behind every deal.

More than 15 years of global experience across marketing, sponsorship, business, consulting, agencies and entertainment.

Our partners and team have built their careers inside some of the world's most relevant brands, sports properties and entertainment platforms, and as entrepreneurs owning music festivals, nightclubs and restaurants, as player agents, and as former professional padel players.

  • PepsiCo
  • Danone
  • FC Barcelona
  • Kosmos · Davis Cup
  • FC Andorra
  • La Velada del Año
  • Kings League
  • Music festivals & nightlife
  • Player representation
  • Former pro padel players